Human to Human Selling : How to Sell Real and Lasting Value in an Increasingly Digital and Fast-Paced World

Human to Human Selling : How to Sell Real and Lasting Value in an Increasingly Digital and Fast-Paced World


In our increasingly digitized and fast-paced world, human relationships are often strained-sales relationships even more so. Today's buyers are better informed, more sophisticated, and more transactional. As a result, sales professionals must navigate new challenges as they seek to develop meaningful relationships with these sometimes elusive buyers.

In Human To Human Selling, sales strategist Adrian Davis details how sales professionals and the people who manage them can increase sales performance while developing strategic relationships with their customers. Bringing sales professionals out of the Industrial Age adversarial model of sales into the "Age of Business Reformation," Human To Human Selling presents a step-by-step process for building symbiotic relationships with buyers-connections that are both mutually rewarding and emotionally fulfilling and lead to the "right-fit" customer. Human To Human Selling

-Provides a fresh perspective on sales and customer relationship management

-Bridges the gap between sales techniques and corporate strategy, enabling salespeople to sell higher

-Provides practical techniques for strategic selling

The results will speak for themselves: sales professionals that are a strategic asset to their buyers as well as their employers.

Similar Books

ISBN 10: 0988787350
ISBN 13: 9780988787353

21 Oct 2013
Adrian Davis

ISBN 10: 1422157989
ISBN 13: 9781422157985

01 Mar 2011
Harvard Business Review

ISBN 10: 014101640X
ISBN 13: 9780141016405

01 Jul 2007
Seth Godin

ISBN 10: 0993540031
ISBN 13: 9780993540035

11 Nov 2019
Radim Malinic

ISBN 10: 1119418070
ISBN 13: 9781119418078

26 Jun 2017
Mike Brooks

ISBN 10: 0470624353
ISBN 13: 9780470624357

09 Sep 2010
Grant Cardone

ISBN 10: 111953318X
ISBN 13: 9781119533184

19 Mar 2019
Alice M. Tybout

ISBN 10: 1916245900
ISBN 13: 9781916245907

07 Nov 2019
Steve Guest

ISBN 10: 0749462949
ISBN 13: 9780749462949

03 Jun 2011
Robert B. Miller

ISBN 10: 1473695848
ISBN 13: 9781473695849

20 Sep 2018
Ryan Serhant

ISBN 10: 1936572508
ISBN 13: 9781936572502

01 Jan 2018
Alexander Chernev